Job Opening: Marketing and Community Outreach Director
Women’s Wilderness envisions a socially just and environmentally sustainable world. Our mission is to support girls, women and LGBTQ+ people in accessing their power and improving their health through connections to the outdoors and community. With a 21-year history, Women’s Wilderness is a dynamic, committed non-profit seeking to grow its impact and scope of social change in the American West and beyond.
Purpose of the Position
The Marketing and Community Outreach Director is a results-oriented position with the goal of growing the Women’s Wilderness community of support and ensuring full enrollment of our girls’, women’s and LGBTQ+ courses. From a strategic and practical perspective, they will lead all marketing and outreach efforts, and oversee the organization’s external communications and branding. This position requires big picture thinking/strategy and the ability to deliver and hustle at a very practical level. The role is full-time and reports to the Executive Director.
1. Develop and Manage an Effective and Informed Marketing Strategy (10%)
- Create and update a Marketing Strategy in alignment with the organization’s overall strategy
- Develop and track key performance indicators related to the goals of the strategy
- Develop and manage a marketing budget
- Participate in organizational strategic planning, budgeting and performance reporting activities
2. Market Programs, Courses and Events (30%)
- Develop marketing assets and messaging, aligned with current trends and best practice
- Ensure visibility of marketing/advertising amongst strategically-identified audiences
- Track progress of marketing and advertising efforts
- Develop and implement a search engine optimization strategy
3. Build, Maintain and Grow Community Partnerships (with the goal of cultivating enrollment in courses) (20%)
- Identify potential partners and maintain relationships with current partners serving our key demographic (women, LGBTQ+ people and specifically girls, with a focus on individuals and organizations working with girls from low-income and racial minority backgrounds)
- Initiate bilateral meetings to explore synergy
- Broker contracts and memoranda of understanding, when appropriate
- Assess needs and interests of girl-serving partners and collaborate with Programs team to ensure alignment
4. Lead Organizational Communications (20%)
- Create and track social media content, liaise with influencers, host our social media community across channels (Facebook, Instagram, Twitter, LinkedIn currently)
- Manage content, design and function of WomensWilderness.org
- Develop mass and targeted emails on a bi-monthly basis to inform and engage our community of over 15,000 people
- Create mass mailings (post) at key intervals during the year
- Collaborate with Directors to produce thought-leadership pieces for earned and owned media channels
- Ensure brand integrity across external communications
5. Grow the Women’s Wilderness Community of Support (10%)
- Represent Women’s Wilderness at local and national events
- Initiate and manage relationships with key influencers across relevant industries (outdoor industry, education, girl/women/LGBTQ+-serving communities, social justice and activism)
- Host community-building events
- Manage Salesforce database of contacts and community to ensure individuals are tracked and updated
6. Actively Engage with the Team (10%)
- Attend weekly team meetings and key events
- Liaise with key staff across functions of this position
- Recruit, hire and manage Marketing and Outreach interns, as needed
- Identify and manage third-party vendors to perform on strategy
Full time (40 hours per week), Exempt
February 21, 2020
English, Spanish (preferred)
This position is based in Boulder, Colorado and will require regular office presence with some flexibility for remote work. The nature of this role requires travel around the Front Range and occasionally elsewhere and will require a personal vehicle (mileage is reimbursed).
Compensation will be competitive. Full-time employees receive minimum 2 weeks vacation, 10 personal/sick days, 10 public holidays, as well as a phone and health care stipend. Starting salary for this position is $40,000 and potentially higher, depending on experience.
Experience, Skills and Abilities
This role requires a combination of marketing, community-building and outreach experience. The Marketing and Community Outreach Director’s ability to simultaneously work at a strategic level and deliver results on key activities will be critical. Specifically, this role requires:
- 5-10 years of marketing/communications experience
- 5-10 years of community-building, outreach and community engagement experience
- Experience in developing strategy and budgets
- Experience in digital and traditional marketing and search engine optimization
- Experience in managing organizational or cause-related social media
- Strong communication skills, including intentional listening, speaking, and writing skills
- Relational savvy and partnering skills – strength in creating and maintaining relationships and developing partnerships with shared interests
- Public speaking skills, comfort in speaking in front of groups of people
- Ability to self organize and deliver on goals
- Ability to set and meet deadlines
- Excellent time-management skills
- Investigative sensibility and creative thinking
- Ability to work in dynamic, fast-paced and at times, ambiguous non-profit environments
- Passion for the outdoors
- Demonstrated commitment to social justice, equity and/or environmental conservation/stewardship
Values and Culture
The culture that we’ve created at Women’s Wilderness is a key piece of our success. The employees and volunteers that thrive at Women’s Wilderness are expected to come to this work and community ready to live the values that we have co-created:
- We believe ACCESS TO NATURE IS A RIGHT and being outdoors has transformative potential for us all.
- We WELCOME UNIQUE AND DIVERSE IDENTITIES, experiences, and ideas and rely on them to do our best work.
- We COLLABORATE CONTINUOUSLY in partnership and community.
- We LEAD from out front, from behind, but most importantly, from within.
- We HUSTLE for ourselves and for each other — and after the hustle, we celebrate.
- We EVOLVE AND ADAPT individually and collectively in the face of our dynamic world.
To apply, please send a resume and cover letter to Sarah Murray, Executive Director, at firstname.lastname@example.org.
Women’s Wilderness is an Equal Opportunity Employer. We don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our programs, and our community. We are proud to be an affirmative action employer, committed to diversity, equity and inclusion of ALL people in our hiring and employment practices. We encourage applications from people who are typically underrepresented in the outdoors, based on race, ability, age, gender identity, sexual orientation, socioeconomic class, etc.